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Greg Jackson, Design Director

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“I’ve worked with Thinkpen Design for more than a decade and they have never failed to deliver on creativity, quality, timeliness, and determined follow through—even when deadlines were unbelievably tight and unreasonable. We have shared some significant successes and sold a lot of books together!”
M. Gilroy, Mark Gilroy Creative 


“Two words: Relevant Creativity”
J. Rovenstine, Summerside Press

“Working with Thinkpen Design is an art director’s dream—not only are they incredibly gifted, they do the job with integrity, care about details, and are very professional, resourceful, and always on time.
M. Reagan, DaySpring

“Phenomenal conceptualism, skill, and presentation at its best. And still, better yet, no babysitting required—a publisher’s dream come true!”
D. Justus, Whitestone

“I’ve worked with Thinkpen Design over a number of years and they are very talented and creative designers. They’re excellent at uncovering what you really want in your design and then delivering above your expectations—on time, even in a crunch. I highly recommend their work and their ability to communicate effectively with clients.”
S. Janos, Harrison House

Monday
Sep192011

Creative Integrity

Let's face it. In our marketplace of ideas—of products, services, and communications—there is a fine line between crafting a fresh, creative expression and brazenly copying the preexisting. On the one hand, it is informing to research trends and stylistic conventions currently in fashion. But, on the other, it is cautioning to recognize that ours is a marketplace that values innovation and that goes to great lengths to protect the content creators through patents and intellectual property legislation among other means. So, what is best arbiter between well-researched market intelligence and a fresh creative expression?

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Wednesday
Sep282011

Democratization of Content: Craft or Commodity?

It seems as if anyone with a computer and a few cool fonts can be a designer today. Well, I suppose they can. That either indicates a sea change of exciting opportunity, or it's the fast commoditization of what used to be a specialized industry. The same seems to be true of photography. It's not just that digital SLR cameras with quality sufficient enough to be considered entry-level professional equipment can be had affordably. But, digital darkroom software also seems to dramatically reduce the technical gap between amateur and artist since the technical side of the craft—like setting the white point—can be readily corrected to large degree after the shoot. In other words, the entrance ramps onto these highways are quick and easy enough that anyone can seemingly enter without the same level of training and due diligence on which their predecessors have founded to their careers.

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